All About Me

I studied design as an undergrad, and now work for American University's Career Center. I've read numerous articles and blog posts on the topic of Your brand. Yet none top the collection of spot-on advice in Tom Peters's 1997 Fast Company article, The Brand Called You.

I wish I read this piece about 4 weeks ago. I've been struggling to relaunch a personal Web site, define what I do, and successfully brand myself. I soft launched geoffmax.com in the midst of DC's snowpocalypse last week. Here's to hoping today's discovery refocuses my efforts.